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In , this was changed to:. The reverse side of the five "Turkish Blend" cigarettes display this message along with a description that differs depending on the blend:.

The reverse side of unfiltered "soft pack" Camel cigarettes has displayed this text for many years, a theme also used by R. Reynolds in its advertising as early as Or alternatively can be seen displaying the text later removed from some packets with the introduction of health warning messages :. Camel Wides, starting in , began displaying this on the reverse side of the pack:.

Joe Camel came under scrutiny as some considered use of the character to be advertising directed at children. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.


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It was made to resemble currency and could be exchanged for items from the Camel Cash catalogue. It was accompanied by a message telling smokers not to look for premiums or coupons on the cigarettes. The artwork changed many times over the years, and in the past included the face of Joe Camel, much in the same way as presidents are featured on American currency. Camel Cash redemption expired on March 31, The Winston-Salem package showed a tobacco field and the city's skyline, including the former R.

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Reynolds headquarters. During a ten-week period, visitors to a web site were asked to guess which city would be next. Reynolds emphasized the campaign was geared toward adults and pointed out only adults could access the website. Reynolds denied that children were being targeted and said the campaign did not go against the settlement.

Other cities and states also stated their objections including, among others, San Francisco and Seattle.

R. J. Reynolds Tobacco Company

Camel cigarettes come in the following varieties:. These varieties contain a small bead in the filter filled with a menthol liquid. When crushed, the liquid is released into the filter giving the smoker an increased menthol flavor. Camel Menthol Silver Light - Adds an additional amount of menthol flavoring to the cigarette.

Sign In Don't have an account? Reynolds American will sponsor promotional events for the new Camel in large markets around the country and promote the brand in a variety of other ways, like giving away packs at nightclubs, distributing cents-off coupons and running ads in magazines, including Cosmopolitan, Flaunt, Glamour, Vogue and W. Healton at the antismoking foundation said she worried about ads in Cosmopolitan and Glamour because both have large numbers of young readers.


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  • That means R. Aiming tobacco ads at women is a longtime strategy. One of the most famous moments in marketing took place in , when Edward L. Tell us what you think. Please upgrade your browser. See next articles. Newsletter Sign Up Continue reading the main story Please verify you're not a robot by clicking the box. Invalid email address.

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    27 Camel Cigarettes Cigarettes Reviews and Complaints @ Pissed Consumer

    Please re-enter. You must select a newsletter to subscribe to. Sign Up. You will receive emails containing news content , updates and promotions from The New York Times. Reynolds sells two brands, Capri and Misty, aimed at women. A tiny competitor, the Vector Group, sells Eve, and the principal rival to Reynolds, the Altria Group, which owns Philip Morris, pioneered the category in with the Virginia Slims brand.

    View all New York Times newsletters. There is a risk of cannibalization, Ms. Herzog said, in that so-called line extensions like Camel No. One reason for Reynolds American to introduce the new cigarette as part of the brand family of Camel, which dates to , is that the many restrictions on marketing cigarettes make it more difficult for an all-new brand name to break through. That is why Camel No.

    A New Camel Brand Is Dressed to the Nines

    Reynolds, and Camel No. Stebbins said, rather than a perfume or a song. Reynolds is working with two of its longtime agencies to introduce Camel No. Reynolds American will sponsor promotional events for the new Camel in large markets around the country and promote the brand in a variety of other ways, like giving away packs at nightclubs, distributing cents-off coupons and running ads in magazines, including Cosmopolitan, Flaunt, Glamour, Vogue and W.

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    Healton at the antismoking foundation said she worried about ads in Cosmopolitan and Glamour because both have large numbers of young readers. That means R. Aiming tobacco ads at women is a longtime strategy.

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